The advancement in information technology has made it easier for businesses to offer their products or services to customers residing in different parts of the world. But each business has to localize its marketing campaign to connect with the people residing in a specific region. Also, the company must add new languages to its website to create the desired impact of specific customers. However, there are still many companies who do not understand how business translation services can help them in getting more sales and revenue.
Common Sensory Advisory, an independent Massachusetts-based market research company, conducted a survey to evaluate the impact of investment in translation on the financial performance of Fortune 500 companies. Based on the data collected from Fortune 500 companies, the survey highlighted some key points.
The survey results clearly indicate that a modern business can get more sales, revenue and profit by investing in business translation services. Each business also has several options to avail translation or localization service. In addition to hiring an in-house team of translators, it can further work with freelance translators or language translation services companies.
The cost of individual options will vary. A company has to spend more to deploy a team of in-house translators. But the survey also highlighted that the amount a company invests in translation services is even less than 1% of its total revenues. So each company can invest in translation service without sacrificing a substantial part of its revenues.
There are also experienced business translation services providers like BelTranslation that deploy native translators to make the translated version of the website content and marketing documents more impactful. Instead of translating the content word by word, the business translators at BelTranslation use the right terminology and language skills to mane the business connect with specific customers.