Along with establishing its online presence, the website further helps a business in marketing its products or services to customers residing in different regions. But while developing their websites, many businesses forget that 70% people in the world do not speak English. Further, more than 50% of Google search queries are submitted by users in languages other than English.
So it has become essential for each modern business to deliver its website content in multiple languages directly target the huge base of non-English speaking audience. The multilingual website will make it easier for the business to increase its online sales and revenues in the longer run. But it is also important for the business to avail professional website translation services to create content that keep website visitors engaged and convert them into customers.
Explore New Markets: As noted earlier, only 30% people in the world speak English. But a website enables business to market its products or services by targeting people residing in different countries. When a business has a multilingual website, it becomes easier for it to extend its markets. As most people prefer getting information in their native language, the website will help the business in introducing its products or services to potential customers and new markets.
Engage the Website Visitors: A website can be accessed by users regardless of their geographical locations. But the website will not be able to keep the visitors engaged if its content is written in English. A business must avail professional translation services to deliver the web content in several languages. When the user has option to read the website content in his own language, he will visit the website more frequently. The engaging content can further result in higher conversion rates.
Build a Popular Brand: To create a popular global brand, the business has to target customers residing in different regions. A business must impress the new customers by conveying the desires message in their own language. So a business must translate and localize its website content to establish a brand in new markets. When its website delivers localized content to the new customers, they will love to avail the products or services offered by the company.
Convey Localized Messages: A large percentage of internet users to browse websites in their own language. So a multilingual website will help the business in conveying the desired message to customers and prospects in their own language. A business can further avail professional website translation services to update the website content at regular intervals. So it can easily keep the customers engaged, regardless of their geographical location, by conveying the desired message.
Effectuate Your Digital Marketing Campaigns: Nowadays, each business invests in online marketing campaigns to get regular website visitors and convert the visitors into customers. A large percentage of internet users submit Google search queries in their own language. So the multilingual website can be promoted effectively to appear on top of localized search engine results pages. As the website delivers content in multiple languages, it will be easier for digital marketers to promote the website by targeting the most relevant audience.
Many surveys have highlighted that professional website translation services have helped many businesses in getting more sales, inquiries and revenue. The company can further invest only a minimal percentage of its revenue to deliver its website content in many languages. However, it is also important for the business to hire native translators to effectuate the process of delivering the web content.